Get found where your buyers are already looking
Sustainability practitioners typically search for the specific tools, courses, and providers they’re already evaluating. When they do, howtoesg’s coverage regularly appears on page one, and increasingly, inside the AI-generated summaries that now sit above traditional search results.
That means when someone researches your product, there’s a good chance they see our take on it first.
Why howtoesg
- Independent, practitioner-written coverage.
- Content built to rank: our articles are structured and sourced in a way that search engines and AI answer engines both favor.
- A niche, high-intent audience: in-house sustainability professionals and consultants actively researching tools, courses, and providers for their own work.
How we work with partners
- Affiliate partnerships — featured coverage with a tracked discount code or referral link.
- Newsletter sponsorship — reach practitioners directly in their inbox.
- “howtoesg recommends” — a vetted-partner badge on resource and course listings, reserved for providers we’ve actually reviewed.
- Events — sponsorship of in-person meetups for practitioners.
We’re selective about what we cover. If it doesn’t hold up when we test it, we won’t recommend it.
Curious what results could look like?
Get in touch and we’ll share a partner pack with performance data — search visibility, lead generation from past collaborations, and example placements.
Send us an email at hello@howtoesg.co.uk.